We research, build, and implement emerging technologies that transform how businesses operate. Right now that means AI-intelligent agents, digital workforces, and custom tools that eliminate bottlenecks.
Sentinel brings historical figures to life as physical AIs you can actually converse with. Ask Churchill about leadership. Question Henry VIII about power. These aren't recordings or scripts—they're real-time, responsive conversations with presences that feel unmistakably there.
Built by GroundCtrl. Designed for museums, schools, events, and anywhere a remarkable encounter matters.
Real-time conversation
Not scripted. Not pre-recorded. Ask Churchill about leadership in a crisis, or Henry VIII about the break with Rome—and receive genuine, responsive answers shaped by who they were.
Physical presence
More than a screen. Each Sentinel is a sculpted likeness housed in glass—an encounter, not an interface. People remember speaking with someone, not at something.
Historically grounded AI
Each character draws on their recorded words, decisions, and documented personality. The conversation feels authentic because the intelligence behind it is built from real history.
Swap characters, same hardware
One Sentinel can become many people. Churchill this month, your company founder the next. The platform adapts; you're not locked into a single figure.
Rental model
No hardware to purchase, maintain, or see become obsolete. Hire a Sentinel for a week, a term, or a season—then return, upgrade, or switch.
Simple setup
Plug in and go. No technicians required for standard installations. Designed for museums, classrooms, and event spaces where simplicity matters.
For museums & heritage sites
Turn passive exhibits into active conversations. Visitors don't just learn about historical figures—they speak with them. Dwell time increases. The experience becomes shareable.
For schools & educators
History becomes dialogue. Students can interrogate primary sources that talk back—asking follow-up questions, testing hypotheses, engaging with the past on their own terms.
For corporate events
Put your founder in the room when they can't be there. Create a memorable centrepiece that guests will talk about long after the event ends.
For any space that needs presence
Sentinel bridges the gap between digital content and physical experience. It's not a screen. It's not a recording. It's a presence—waiting to share something important.
Interested in Sentinel for your museum, school, or event? We'd love to show you what's possible.
There's a growing trend in software development: developers prompting AI tools with loose ideas and iterating until something works. It's fast to start, exciting to watch, and increasingly common.
It also produces brittle code, undocumented decisions, and projects that become unmaintainable the moment the original developer walks away.
We call this Vibe Coding. And we do the opposite.
Velocity Coding is our methodology for AI-assisted development that combines the speed advantages of modern AI tools with the rigour of professional software engineering.
The principle is simple: AI accelerates execution, but humans drive decisions.
Every project begins with structured discovery. Requirements are validated before a single line of code is written. Specialist AI agents are configured for specific roles — not given free rein to improvise. And every decision is documented, creating a clear audit trail that any developer can follow.
The result is software that ships faster and remains maintainable long after delivery.
Vibe coding feels productive. You describe what you want, the AI generates code, you tweak the prompt, and features appear. For prototypes and throwaway scripts, this works fine.
For production software, it creates problems:
No Requirements Validation
When you start coding before specifications are complete, you discover gaps mid-build. Features get bolted on. Architecture decisions made in the first hour constrain everything that follows.
Invisible Decisions
AI makes hundreds of micro-decisions during code generation — library choices, data structures, error handling patterns. In vibe coding, these decisions are never examined. They simply accumulate.
Context Loss
The developer who vibed the original solution holds all the context in their head (and their chat history). When they move on, the next developer starts from zero — often rebuilding rather than extending.
Inconsistent Quality
Without structure, quality depends entirely on the individual developer's discipline. Some sessions produce clean code. Others produce technical debt that compounds for years.
Phase 1: Structured Discovery
Every project starts with our guided discovery process. We don't accept vague briefs or incomplete specifications. Our system asks the critical questions upfront: What problem does this solve, and for whom? What does success look like — specifically? What are the technical constraints and preferences? What's the realistic scope for this phase?
If you have Figma files, we analyse them. If you have existing systems to integrate, we map them. If there are regulatory or security requirements, we document them before writing code.
You cannot proceed until discovery is complete. This isn't bureaucracy — it's the foundation that makes everything afterwards faster.
Phase 2: Validated Specification
Discovery outputs feed into a comprehensive specification that serves as the single source of truth throughout development: Product Requirements Document, Technical Architecture, Visual Design Language, and Scope Boundaries — all documented with rationale.
This specification is written for both humans and AI. Development tools can parse it. New team members can read it. Stakeholders can review it.
Phase 3: Specialist Agent Configuration
Rather than giving a general-purpose AI free rein, we configure specialist agents for specific roles: Frontend Agent, Backend Agent, Integration Agent, and Quality Agent — each configured with your specific requirements, patterns, and constraints.
Each agent operates within defined boundaries. They execute faster because they're not guessing at context — they have it.
Phase 4: Documented Execution
Development proceeds with full traceability. Every significant decision is logged with rationale. Code follows patterns established in the specification. Changes to scope are captured and assessed before implementation. Progress is visible against defined milestones.
When the project completes, the documentation remains. The next developer inherits a complete picture.
Living Documentation — Not dusty requirements documents that nobody reads. Specifications that stay current, that AI tools can parse, and that new team members can onboard from.
Predictable Delivery — When scope is defined upfront and validated against reality, timelines become reliable. No "we discovered mid-project that..." surprises.
Maintainable Code — Architecture decisions are intentional, not accidental. Patterns are consistent. Future developers can extend the system without archaeology.
Clear Ownership — Every decision has an owner. Every trade-off has documented rationale. No institutional knowledge locked in someone's head.
Faster Iteration — Counterintuitively, the upfront structure makes later changes faster. When you understand the system, you can modify it confidently.
Businesses Building Software Products
You need more than code — you need software that works, that you understand, and that you can maintain or hand off. Velocity Coding delivers products with complete documentation and clear architecture.
Technical Leaders Evaluating AI-Assisted Development
You see the potential of AI tools but worry about quality and maintainability. Velocity Coding gives you the speed benefits while maintaining engineering standards.
Development Teams Adopting AI Tools
You want to integrate AI into your workflow without sacrificing discipline. Our methodology and tooling can be adopted or adapted for your own projects.
Velocity Coding isn't about moving slowly. It's about moving deliberately — so that speed now doesn't become technical debt later.
If you're planning a software project and want to understand how this approach would work for your specific situation, let's talk.
You've got a brilliant idea that could transform your business (or make your clients very happy), but you're stuck in the endless loop of planning, discussing, and "getting it right" whilst your competitors are actually shipping things and learning what works.
You're probably trapped here:
Sitting on an idea for months because you can't figure out how to build it properly
Worried about spending a fortune on something that might not work
Needing to prove the concept before anyone will take it seriously
Stuck between "let's build everything" and "let's think about it some more"
Watching other businesses launch imperfect products that somehow succeed whilst you're still perfecting the plan
Knowing your idea could work but having no clue how to make it real
Businesses with ideas they can't stop thinking about but can't start building. Teams who need to test something quickly before committing serious money. Companies building internal tools that could change how they work. Anyone creating client-facing products that need to work brilliantly. Businesses ready to learn by doing rather than planning forever.
Phase One: What's the Simplest Version That Works?
We strip your idea down to its essential core. We figure out what users actually need (not what they say they want). We plan the quickest route to something genuinely useful.
Phase Two: Build the Real Thing
We create a working version you can actually use and test. We use AI to handle the complex bits whilst keeping the interface simple. We iterate based on real feedback, not theoretical improvements.
Phase Three: Scale What Actually Works
We refine based on how people really use it. We plan the roadmap for turning your MVP into the full solution. We hand over everything so you can take it forward.
We build working products that real people can actually use, rather than impressive demos that fall apart under pressure.
Proper MVPs, Not Prototypes — We create AI-powered solutions that handle genuine use cases—processing real data, solving actual problems, working reliably—not just proof-of-concept mockups.
Your Working MVP
A genuinely functional version of your idea that real users can test and provide feedback on, built with the architecture to scale when you're ready to go bigger.
User Testing Results
Real data on how people actually use your product, what works brilliantly, what needs fixing, and what features matter most for the full version.
Scale-Up Strategy
Complete roadmap for turning your successful MVP into the full product, including technical requirements, resource planning, and realistic timelines for each development phase.
We help businesses use AI to solve real problems—not chase trends. No jargon, no party tricks, no ripping out what already works.
AI Audits — Figure out where AI will actually help your business (and where it won't)
AI Automation — Connect your existing systems so your team stops doing robot work
Partnerships — White-label AI solutions for agencies, consultants, and integrators
Businesses drowning in repetitive tasks. Teams who've played with ChatGPT but want real results. Companies with data scattered across systems that don't talk to each other. Anyone who needs to prove ROI before the budget disappears.
We're particularly good with organisations that need their data to stay in the UK and want to test something small before going big.
Start with what's broken — We find where your team actually wastes time, not where AI sounds impressive.
Use what you've got — Your existing software stack probably does more than you think. We connect it rather than replace it.
Prove it works first — Small tests before big commitments. Working prototypes before slide decks.
Keep humans in control — AI handles the boring bits. Your people handle the judgment calls.
Most AI advice is either too vague to act on or too technical to understand. We bridge that gap—experienced enough to build it properly, practical enough to explain why it matters.
We'd rather save you hours every week than impress you with buzzwords.
New to AI or feeling overwhelmed by the possibilities? We help businesses navigate their AI journey with clarity.
Everyone's pretending they know what they're doing with AI. Most don't.
You're probably in one of these boats:
Playing around with ChatGPT but not seeing any real business benefit
Worried your competitors are secretly building robot armies whilst you're still figuring out the basics
Staring at your daily chaos wondering which bits AI could actually fix
Panicking about putting your business data into someone else's computer
Needing to prove this AI stuff is worth the money before the boss stops listening
Business owners who've tried ChatGPT and want to do something actually useful. Companies with obvious daily frustrations that waste time. Teams who need to prove AI is worth the investment. Businesses that need their data to stay in the UK. Anyone ready to test something small before going big.
Phase One: What's Actually Broken?
We look at where your team wastes time and misses opportunities. We check how (or if) your systems talk to each other. We find the quick wins that'll make everyone believe this AI thing might work.
Phase Two: Your First Proper Test
We plan the tech setup for now and later. We prepare your team for what's coming. We work out exactly how much money this should save or make.
Phase Three: Your Master Plan
We create a step-by-step plan from small test to big transformation. We plan for what could go wrong and how to fix it. We hand over everything so you can actually get started.
We find what's actually slowing you down, then fix those specific things with AI.
Proper AI, Not Party Tricks — We find opportunities for AI that remembers things, learns from mistakes, and actually does stuff—not just fancy chatbots.
Your AI Strategy Report
What to build first and why it'll work for your business, including which daily problems to tackle, how much money each solution should save or make, and your complete roadmap from small test to big transformation.
Our Price Breakdown
What it costs if you want us to build it for you, with clear pricing for each phase so you can pick and choose what makes sense for your budget and timeline.
Step-by-Step Instructions
Everything your team (or anyone else) needs to actually build it themselves, including detailed tech setup guides, security requirements, and exactly how to get your people ready for the changes.
Your team's drowning in repetitive tasks while you're paying them to think. We connect what you've already got—no ripping and replacing.
Best people wasting hours on data entry, email sorting, and mind-numbing busywork
Systems that could talk to each other but don't
Competitors doing more with fewer people (and you're not sure how)
Tried automation before and got burned by overcomplicated nonsense
Ready to automate something but terrified of breaking what works
1. What's Actually Wasting Time?
We watch how work really gets done, find where information gets stuck or typed twice, and spot automations that save hours—not minutes.
2. Make It Work Together
We use your existing software, build AI agents that handle the boring bits, and test everything before your team even knows it's there.
3. Scale What Works
We roll out what saves time, train your team on the changes, and set up monitoring so you know it's working.
Automation Blueprint
Which processes to automate first and why, with step-by-step workflows.
Working Prototypes
Live demos of your key automations in action—see the time savings before committing.
Implementation Roadmap
Training materials, testing procedures, and backup plans for rollout.
We build AI that handles genuine work—moving data, updating records, sending alerts, making decisions—not chatbots that apologise for not understanding.
Most "strategic partnerships" are expensive networking events where everyone talks synergy and nobody does anything useful. We focus on making money together.
Meeting potential partners but struggling to find genuine mutual opportunities
Watching competitors team up while your coffee meetings go nowhere
Clients need services you don't offer—and you're losing them to businesses that do
You have skills others need but no way to reach them
Ready to grow through partnerships but tired of time-wasters
Marketing Agencies — offer AI solutions without building a tech team
Business Consultants — add real automation to your service stack
Software Companies — AI expertise for client projects
System Integrators — intelligent automation alongside existing services
Industry Specialists — deep sector knowledge meets technical muscle
White Label
We build the AI, you take the credit. Your clients get results, you get recurring revenue.
Revenue Share
You bring clients, we deliver. Simple splits, clear agreements, no surprises.
Skills Exchange
Your expertise + our AI capabilities = bigger projects than either could handle alone.
Referral Network
Know when to pass? We pay proper referral fees for introductions that convert.
Clear Revenue Streams — Transparent pricing and profit-sharing with no hidden costs
Technical Support — Client presentations, documentation, and ongoing backing so you never look unprepared
Joint Growth Strategy — Shared marketing, combined offerings, coordinated business development
GroundCtrl Ltd
Last updated: February 2026
We collect your name and email when you contact us. We store it in our CRM to manage our conversations with you. We don't sell your data or spam you. That's basically it.
GroundCtrl Ltd ("we", "us", "our") is the data controller responsible for your personal data.
Contact: contact@groundctrl.space
When you submit a contact form on our website, we collect:
We don't collect anything automatically—no analytics, no tracking cookies.
We use your information to:
Legal basis: Legitimate interest (responding to business enquiries) and, where applicable, your consent.
We store your contact information in our CRM system to manage client relationships. Our CRM provider processes data on our behalf and is contractually required to protect it.
We don't sell, rent, or share your data with anyone else unless required by law.
Our CRM provider may store data outside the UK. Where this happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your information in line with UK GDPR requirements.
We retain your contact information for as long as we have a business relationship with you, or for as long as necessary to respond to your enquiry. If we haven't been in touch for two years, we'll delete your data unless there's a legal reason to keep it.
Under UK GDPR, you have the right to:
To exercise any of these rights, email us at contact@groundctrl.space.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
If we update this policy, we'll post the new version here with a revised date. We won't make significant changes without letting you know.
Questions? Email us at contact@groundctrl.space
Ready to transform your business with emerging technologies? We'd love to hear from you.